Hi, I'm Christina. 👋
Copywriter in Chicago.
Inspired by the user experience.
Powered by an education in software engineering.
Below are some copy examples I've written for a large retail tech client's emails. Due to an NDA, these have been redesigned.
Strategy: Motivates the reader to embrace personal growth, boost their fitness, and consider new options. Including specific keywords that empower the reader helps influence them to consider what tech they need in order to better reach their goals.
Strategy: Highlights the reader's listening experience by diving into the emotional side of sound. This strategy hones in on the benefits someone gets when they buy specific audio tech, and the imagery inspires them to explore the possibilities around using tech in different situations. Whether they're a gamer or enjoy going for walks, this copy inspires them to bring the tech along with them.
Strategy: It's simple. Gamers want information as quickly as possible, and this copy is short, smart, and scroll-stopping worthy. It emphasizes the versatility of gaming tech while utilizing specific keywords that are relevant to gaming in general.
Click any image to give the copy a closer read.
These are a couple posts I created for my support and mutual aid group called the spoonie club. A spoonie is someone with a chronic illness or disability who has to manage their energy carefully each day. With 700+ followers and counting, the movement is continuously gaining traction this year.
Reach out to me directly for more copy examples and stay tuned to see my software engineering portfolio.